Every single website in the world, no matter how big or small it is needs something. There’s one factor that you will not be able to escape, no matter what you’re doing, and that’s traffic. Web traffic is either going to flow through to your page or it’s going to go somewhere. There’s no in between here, you will either have people seeing your site or you will not. Trying to get attention for a page that you’ve published is not easy, and in fact, there are careers built on the marketing that is meant to influence the market place in nearly every arena. If you’re going to gain any sort of leverage online, you’re going to want to look into a variety of different areas of marketing that could help you, but amidst the most important ones, you’ll want to seek out help within the world of SEO, because it helps with organic traffic.
Defining Real Traffic
The first thing that you should know is simple, traffic is not the same across the board. There are some people that will sell you on the idea that you can easily get a lot of interest in your site through a variety of different elements, including paying for your influence. That may sound interesting, but you shouldn’t purchase hits straightway. The reason why you shouldn’t pay for it straightway is because the hits that you will get will be far from unique. Looking at the analytics of traffic generators and more, you’ll find that you can end up losing marketing collateral in a lot of different parameters. In fact, you’ll find that you will end up losing out because it’s 100% fake.
When you purchase hits from any major company, and this is not PPC, you will find that the hits generated will come from 1 source. They will be generated from either 1 URL or 1 IP address. This is a negative thing and will not help you gain any sort of influence at all. It’s important to understand that this is not going to change any time soon, and if you find a source that is going to give you hits, you’ll end up seeing that your pages will diminish in value as the “fake” traffic comes through.
As for “real” traffic solutions, you should understand that there are two sides to this coin. There is the paid solutions (PPC) which is not really traffic generation as much as it works with advertising, and then there’s SEO. Defining those two things can help you move forward with the right relationship to bring in organic hits, which is targeted beyond the aforementioned “fake” solution.
A Look At PPC
PPC stands for pay per click. This is something that will help you in a lot of different arenas, but specifically will put your site and ads in front of millions of web users. When someone searches online for anything related to your niche, you’ll find that there are listed sites that come up amidst sponsored listings. Those sponsored listings are part of what PPC is and works within alongside search engines. The key here is in regards to what people are paying for, and the keywords that you’ve searched. If you click through the sponsored listings, you will go to a highly targeted site that has been set up by someone else. They’ll have to pay for the click, however, and it could be as little as a penny or as high as hundreds of dollars. That simplified solution is a way to get your advertising budget in a good measure forward to get traffic generation.
The hits generated from PPC are solid, targeted, and definitely worth looking into, but it’s going to cost you a pretty penny to trump some of the larger budgets that you’re going to have to look into. PPC stands for pay per click here. It’s not an easy thing to traverse in terms of marketing, and will definitely cause you a great deal of issue as you move forward. Pay per click is a good resource, but it should not be the only thing that you’re working within in terms of internet marketing.
The SEO Push (FREE)
In theory, SEO is free, and easy to use. However, it’s going to take a lot of time to not only implement but to see results. The time it takes to get a positive reaction from the parameters of search engine optimization is a long time. However, you could definitely make serious pushes forward and gain leverage in any niche if you’re working on it in a very unique manner. Whether you hire someone or you do it on your own, you’re going to end up gaining leverage through a variety of sources. The main thing here is to understand that optimization takes a cycle of influence that can put you directly in the line of search engines as they rank sites today.
The algorithms that search engines are using are sophisticated and will build the right traffic solution for you, but only if you comply with the slow moving pace that they demand. This is a matter of conjecture in many ways, which is why it’s recommended to hire a professional SEO firm, as they’ll help you gain serious traffic flow.